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Family owned since 1987 · Arthur Avenue

Baked at dawn, gone by noon.

Three generations of Italian baking in the heart of the Bronx — cannoli filled to order, bread out of the oven twice a day, and cakes worth crossing boroughs for.

Fresh bread daily at 7:30am & 3:00pm  ·  Cannoli filled to order, never before  ·  Call-ahead pickup: (718) 555-0187

The case

Neighborhood favorites

The pastries our regulars plan their mornings around. Everything is made in-house, every day, from Nonna Rosa's own recipe books.

🥐

Sicilian Cannoli

Crisp shells, ricotta cream with a whisper of orange zest, filled the moment you order.

$4.50 eachBest seller
🍮

Sfogliatelle

A hundred shattering layers around semolina, ricotta, and candied citrus. Warm is best.

$4.75 eachWeekend lines
🍪

Rainbow Cookies

Almond layers, raspberry jam, dark chocolate top. Sold by the pound — they travel well.

$18 / lbShips nationwide
🍞

Prosciutto Bread

Our famous lard bread, studded with prosciutto and provolone. Saturdays sell out by ten.

$9 / loafSat only
🍰

Rum Baba

Feather-light, properly soaked, crowned with pastry cream. Nonna's original recipe, unchanged.

$5.25 eachSince 1987
☕

Espresso & Cappuccino

A proper Italian coffee bar — stand, sip, and watch the case. Biscotti for dunking, of course.

From $3All day
🎂
"The cake people talk about at the next party."

Weddings · Communions · Birthdays · Just because

Custom cakes

Your celebration, our canvas

Tell us the occasion and the flavors you love. We'll sketch, you taste, we bake. Most custom cakes need just 5 days' notice.

1

Share your idea

A photo, a theme, or just "something with lemons." Call or use the form — we'll call back the same day.

2

Taste & approve

Sample up to three fillings in the shop and approve the sketch before we bake a thing.

3

Pick up & glow

Boxed, chilled, and ready at your time — with a spare candle on us, just in case.

Our story

Rosa came with two suitcases and a recipe book

In 1987, Rosa Benedetti arrived from Palermo and talked her way into a tiny Arthur Avenue storefront. She baked from memory — no scales, no timers — and the neighborhood lined up anyway.

Today her grandchildren run the ovens, the recipe book is written down (mostly), and the line is still there on Saturday mornings. Some things we refuse to modernize. The cannoli cream is one of them.

Grazie! We'll call you back the same day. (Sample form: submissions aren't monitored.)

Visit

Find us on Arthur Avenue

Address: 2341 Arthur Ave, Bronx, NY 10458

Phone: (718) 555-0187

Hours: Tue–Sat 7:30am–6:30pm · Sun 8am–2pm · Closed Mondays (the ovens rest)

Good to know

Before you come

Parking: Municipal lot on Hoffman St, 2-minute walk

Transit: Bx12 to Arthur Ave · Metro-North to Fordham

Pre-orders: Call by 4pm for next-morning pickup